You’ve spent years writing and revising your manuscript, and have a publishing contract in hand. Congratulations! Or, you’ve decided to take the bull by the horns and enter the world of self-publishing. Either way, now the promotional work begins. Thousands of books are published each year in Canada; making sure yours ends up on bookshelves and in the hands of readers, is your responsibility as much as the publisher’s. Join Sarah Miniaci, Senior Account Executive at Smith Publicity share tips on how to market your book and yourself.